Womenomics: Review

Friday, August 07, 2009 Posted by Dina N

Two successful journalists, Claire Shipman (Good Morning America) and Katty Kay (BBC News), have written a book to help professional women find balance between their work and their personal life. Diane Sawyer calls Womenomics "A personal, provocative, and challenging book for career women who want less guilt, more life". Whether or not you personally believe this is possible, Womenomics raises some interesting points to consider.

Women today have arguably more choices than ever. While social and technical progress has enabled us to pursue avenues that were unimaginable a hundred years ago, it has also given us numerous agonizing dilemmas. Work outside the home or be a full-time parent. Work full time or part time. More money or more family time. Job sharing. Flex time. Promotion or sabbatical. Work from home. Work at home. Your career or his. Many would see having these choices as both a blessing and a curse. Womenomics argues that we can have our pie and eat it, too - if we only know to ask the right way.

Modern women are professionally indispensable. Our power as consumers, decision makers, experts and employees is undeniable and can only grow. Womenomics says that working women have to embrace this power and use it to achieve balance, more time to enjoy non-professional pursuits, and - dare I say it? - finally have it all.

The authors define "womenomics" as: 1. write your own rules for success; and 2. how to stop juggling and struggling and finally start living and working the way you really want. Shipman and Kay cite facts, not fiction, and provide a fresh perspective on the working woman's dilemmas. They say that companies with more women managers are more profitable, and that firms recognizing women's need for flexibility will ultimately be more successful in competing for talent - be it male or female. This is because younger generations demand more work-life balance and flexibility, too. Even - and especially - in a recession, when it seems people need to hold on to the job they should feel lucky to have, employees have bargaining power - in hard times, it may be mutually beneficial to cut back on work hours, use that flex schedule, or take extended vacations as a way to boost morale and avoid layoffs.

You do not have to be a mother, struggling to make it to the daycare, ballet class, or soccer field, feeling torn between her work and her family to appreciate Womenomics. In fact, the strong bargaining position that the book argues working women have today would apply whether or not you are a parent. Maybe you want more time to indulge a favorite hobby. More time to volunteer for that charity you feel really passionate about. More quality time with your pet. Whatever it is, Womenomics can offer you ideas to change the way you live and work - or to see your options in a different light.

Womenomics came out in June. You can find it on Amazon and at booksellers nationwide. Many thanks to FSB Associates for this review opportunity.

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