General Mills Cereals: Less Sugar for Kids

Monday, December 28, 2009 Posted by Dina N

Earlier this month, General Mills announced a commitment to further reduce sugar in cereals advertised to kids under 12 to single digit grams of sugar per serving. The company has already been reducing sugar in cereals while increasing key nutrients, such as calcium and vitamin D, and providing whole grain.

Did you know that ready-to-eat cereal eaters consume less fat, less cholesterol and more fiber than non-cereal eaters? Cereals also deliver important vitamins, minerals and other essential nutrients, making cereal a top source of key nutrients in children´s diets.

Other cereal benefits:
  • Ready-to-eat cereals, including presweetened cereals, account for only 5% of sugar in children´s diets.
  • Ready-to-eat cereal is the No. 1 source of whole grains in a child´s diet today.
  • More frequent cereal eaters tend to have healthier body weights and lower Body Mass Index measures.
Studies also demonstrate the benefits of eating breakfast. A 1998 study showed that children who eat breakfast tend to perform better at school. Compared to children who skip breakfast, children who eat breakfast score higher on tests, are less likely to miss class or be tardy, have fewer reported discipline problems, and make fewer trips to the office.

For more information about kids and cereals, please visit Cereal Health and Wellness.

Right now, if you visit here you will find a $1 off coupon for one of four General Mills cereals.

As a mother of young kids, I am happy to hear that General Mills is committing to providing healthier breakfast options for children. My children love eating cereal for breakfast - and we all know how important breakfast is to start your day right. We eat lots of Cheerios at my house - both as a snack and in a bowl with milk. Golden Grahams, Cocoa Puffs, and Trix are other favorites of my kids.

*Disclaimer: General Mills provided this information to me, along with four coupons for free cereal, via MyBlogSpark.


  1. Ann On and On... said...

    I think it's great that they are doing their part and gearing towards the "wellness" of our future. (kids)

  2. Stefani @ said...

    I am also excited about the reduction in sugar. Our kids already get enough sugar from everything else.

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