Audio Book Review and Giveaway: The Art of Choosing (Ends 5/16) CLOSED

Saturday, May 01, 2010 Posted by Dina N

Book Description
LIFE IS FULL OF CHOICES.
HOW DO WE MAKE THEM?

An Apple Store customer asks for the latest iPhone in black but suddenly changes his preference to white when he sees the choices others are making. A resident of a former communist country is offered a fizzy drink from a wide selection but picks at random; soda is soda, he says. Though the child knows she shouldn't press the big red button (absolutely not!), she finds her hand inching forward. A young man and woman decide to marry -- knowing that the first time they meet will be on their wedding day.

How did these people make their choices? How do any of us make ours? Choice is a powerful tool to define ourselves and mold our lives -- but what do we know about the wants, motivations, biases, and influences that aid or hinder our endeavors?

In The Art of Choosing, Columbia University professor Sheena Iyengar, a leading expert on choice, sets herself the Herculean task of helping us become better choosers. She asks fascinating questions: Is the desire for choice innate or created by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Ultimately, she offers unexpected and profound answers, drawn from her award-winning, discipline-spanning research.

Here you'll learn about the complex relationship between choice and freedom, and why one doesn't always go with the other. You?ll see that too much choice can overwhelm us, leading to unpleasant experiences, from "TiVo guilt" over unwatched TV programs to confusion over health insurance plans. Perhaps most important, you'll discover how our choices -- both mundane and momentous -- are shaped by many different forces, visible and invisible. This remarkable book illuminates the joys and challenges of choosing, showing us how we build our lives, one choice at a time.

"No one asks better questions, or comes up with more intriguing answers."
--Malcolm Gladwell, author of The Tipping Point, Blink, and Outliers

My Review
The Art of Choosing is a truly fascinating book. The author draws on her own research as well as on that of many others to give readers a close look at how we choose. We are surrounded by choices - small and big, mundane and important. Every day, we make decisions based on choice. Our culture, upbringing, and personal beliefs shape the way we choose. So does our environment and many other factors that we might not even be aware existed. We usually welcome choice, the abundance of alternatives and options we often take for granted and value so highly. But how much choice is too much? Personally, I've been in situations where I've felt overwhelmed by too many options and almost wished for less. It turns out there are cognitive limitations on how much information people can process and it affects our ability to choose.

Ms. Iyengar is an expert who has translated her research into a book that is easy to comprehend. The Art of Choosing made me reflect on many of the choices I make in daily life and understand my own motivation a little better. This is a psychology book but I would argue as entertaining and impossible to put down as any fast-paced thriller or mystery.

The Giveaway
Hachette Book Group is generously giving away to my readers three (3) copies of The Art of Choosing audio book!

To enter, leave a comment about a good book you've read - or listened to - lately.

You may do any and all of the following for extra chances to win:
  • follow me on twitter and tweet about this giveaway, feel free to copy and paste: "Win 1 of 3 copies of The Art of Choosing audio book! #Giveaway ends 5/16 @aitmama #win #contests #books http://tinyurl.com/pgbdla" – you may do this once a day;
  • go here for additional ways to get extra entries.
The deadline to enter is May 16, 2010, 11:59pm EST. Three winners will be randomly selected and notified by e-mail. They will have 72 hours to get back to me, or alternates will be chosen.

Open to residents 18+ of U.S. and Canada only. No P.O. box addresses, please. One book per person. Winners will receive their prizes directly from Hachette Book Group. Book information, review copy and image courtesy of the publisher. No compensation was provided for this post.

Disclosure / Disclaimer: I received a complimentary copy of this book without any obligation to write a positive review. The opinions expressed in this post are mine and may differ from yoursNo monetary compensation was provided for this post.

91 comments:

  1. Anonymous said...

    I would like to read this one, it sounds interesting.
    debp
    twoofakind12@yahoo.com

  2. Armenia said...

    I love audio books. I'm currently listening to Hot Shot by Susan Elisabeth Phillips. Last one was Lucky Texas by Sandra Brown. But my all-time favorite is Outlander by Diana Gabaldon. Davinia Porter is awesome as a narrator.

    armiefox at yahoo dot com

  3. Xina Uhl said...

    A good book I've read recently is an old favorite - GAME OF KINGS by Dorothy Dunnett. It's historical fiction at it's BEST.

  4. JuliaA said...

    i'm reading 'the botany of desire' by michael pollan right now. finished 'kitchen confidential' not long ago.

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  5. Tore said...

    I read the Twilight series. Please enter me in contest. Tore923@aol.com

  6. Denny, Alaska said...

    Thank you for including my name in your giveaway! I just finished listening to "Made To Stick," by brothers Chip and Dan Heath. Excellent advice for crafting "sticky" messages, especially for those who write/talk to get a point across.

    denny(dot)gill(at)gmail(dot)com

  7. Anonymous said...

    I have been reading all the Janet Evonovich books. trishbazin(at)yahoo.com

  8. Jennifer said...

    I follow on google friends

  9. Jennifer said...

    I subscribe via email

  10. Jennifer said...

    I heard this book reviewed on NPR. It would be great to listen to it. Right now I am reading Shades of Grey by Jasper Fforde and it's really good.

  11. 409cope said...

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  12. 409cope said...

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  19. MarionG said...

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  20. MarionG said...

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  21. MarionG said...

    I'm a follower on GFC as MarionG.
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  22. MarionG said...

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  23. MarionG said...

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  24. Tannie's Chatter said...

    I haven't been reading any lately, but my husband has started listening to I Am Ozzy and loves it so far!

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  25. Tannie's Chatter said...

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  27. Tannie's Chatter said...

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  28. Tannie's Chatter said...

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  29. Tannie's Chatter said...

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  30. Tannie's Chatter said...

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  31. Elise said...

    A good book I read is The Samurai's Garden by Gail Tsukiyama.
    caliblue7@gmail.com

  32. Elise said...

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  33. Elise said...

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  34. Elise said...

    Entered Abraham Lincoln Vampire Hunter audio book giveaway.
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  35. Elise said...

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  36. Elise said...

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  37. Khrys { Mom of 3 Dolls } said...

    I've finished reading 'Diary of a Wimpy Kid, Dog Days' with my daughter. I like listening to the audio book. Thanks!

  38. Khrys { Mom of 3 Dolls } said...

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  39. Khrys { Mom of 3 Dolls } said...

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  43. Khrys { Mom of 3 Dolls } said...

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  44. Khrys { Mom of 3 Dolls } said...

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  47. Tannie's Chatter said...

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  48. adrian said...

    Good book that I have read lately is Courageous Women, a Catholic Bible study. Very inspiring!
    smilefest (at) yahoo (dot) com

  49. Steve Capell said...

    I am currently reading Get Lucky by Katherine Center and so far it is awesome. Thanks you so much for hosting this giveaway.

    steven(dot)capell(at)gmail(dot)com

  50. dor said...

    I just finished The Secret. That books always helps me to see things differently.

    dorcontest at gmail dot com

  51. Amber said...

    I'm currently reading The Lacuna by Barbara Kingsolver. I love her!

  52. Angelia said...

    Right now I'm reading One For The Money by Janet Evanovich. I have just recently gotten into audio books and love them. I listen to them while I work.

  53. Kathryn said...

    Redeeming Love by Rivers.

    kathrynbaby2004@yahoo.com

  54. Amanda said...

    I am currently reading Night Chills by Dean Koontz, which I've read before and liked. I also recently read a book called I Am Hutterite that I really enjoyed.

    EuroTrashGlamour(at)gmail(dot)com

  55. Amanda said...

    Follower on Google Friend Connect

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  56. Amanda said...

    Subscriber

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  57. Amanda said...

    Tweeted!

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  58. Amanda said...

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  60. Amanda said...

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  61. Amanda said...

    Facebook friend

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  62. Amanda said...

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  63. Amanda said...

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  64. Elsie said...

    I haven't read or listened to a book recently, but I am delighted to possibly get the opportunity to win, and the comments by others have inspired me to look at some of the titles mentioned...

    pumpkinlady430@yahoo.com

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  68. Amanda said...

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  69. tree said...

    i follow you and tweeted!!

    http://twitter.com/patchouligirl91/status/14065327458

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  70. tree said...

    i'm currently reading animal, vegetable, miracle by Barbara Kingsolver.

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  73. tree said...

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  75. tree said...

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  77. tree said...

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  78. tree said...

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  79. tree said...

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  80. tree said...

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  81. blueviolet said...

    I read one called I Has a Hotdog which was super cute!

  82. blueviolet said...

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  83. blueviolet said...

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  84. blueviolet said...

    Entered Abraham Lincoln audio book

  85. blueviolet said...

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  88. Renee said...

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  89. Renee said...

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  90. tina reynolds said...

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  91. tina reynolds said...

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