Genmai Green Tea Review

Friday, February 17, 2012 Posted by Dina N

I love a cup of good tea in the afternoon. My mornings are reserved for coffee but later in the day, it's time for tea. While I've always liked black and white teas, these days my cup of choice is green tea.

Drinking tea is hardly new but it's becoming a popular trend in healthy living. Last month, Dr. Oz recommended green tea as a start for a 28 day health regime in O Magazine and talked about Teas To Fight Disease on his show. You can read more about the benefits of tea here. The way I see it, tea is good for me but it also tastes good, so it's no hardship to drink up.

Recently, I discovered green tea from ITO EN. The company's mission is to make green tea a part of American culture. ITO EN offers a variety of green tea from loose whole leaf teas to prepackaged tins and tea bags. They also have bottled Ready to Drink green teas in unsweetened and classic sweetened flavors. Last year, I tried two of the Teas' Tea bottled varieties and found them quite refreshing.

Genmai Green Tea is described as a 'marriage' of two classic Japanese flavors - roasted rice adds a mellow nuance to the bright notes of whole leaf tea, and freshly ground green tea (Matcha). The taste was a bit unusual for me at first but I am getting used to it now. I've tried it hot and on ice, with and without sweetener. My favorite way to enjoy Genmai Green Tea is warm and with nothing extra.

Green tea is not the only green thing about ITO EN. The company packs their tea products in cardboard boxes made of used tea leaves and delivered by low-emission vehicles. Collected PET bottles are used to make ITO EN staff uniforms. Recycled tea leaves are used in mat boards, tatami, plaster boards, even antibacterial benches, pens and vending machines. Last but not least, the company supports the Whole Planet Foundation, Whole Foods Market's non-profit initiative.

Connect with ITO EN on Facebook and Twitter (@ITO_EN).

I received one or more of the products mentioned above for free using Regardless, I only recommend products or services I use personally and believe will be good for my readers.


  1. Liz @ A Nut in a Nutshell said...

    I'm fairly new to to the tea world, but I love it now! It's so soothing, and I'm really like green tea now although I've been having it with superfruit.

  2. holdenj said...

    Great news about their packaging. I love Jasmine green tea!

  3. cheryl c said...

    I have always liked coffee more than tea, but I am trying to drink tea now. I know that green tea is so much healthier for me, and I have resolved in 2012 to lose weight and get healthier!

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